You Look Like This Guy I Know

The installation You Look Like This Guy I Know (2017) takes its title from a conversation started when Simone told his artist friend Nic that a mutual friend said they looked alike. Not surprised, Nic admitted that he was told that he resembled someone else more often he would care to admit. The anecdote relates to the issues that this work investigates: commodification, and people looking and sounding the same over the internet, because they are all using the same tools to gain visibility. However, the speed in which catchy images are produced in order to grab the attention of a fleeting audience, has generated an imbalance between a hyper-stimulated mental sphere and the body, which is often kept still and isolated.
In the hypothetical emotional desert represented by an empty apartment after the last tenant has moved out, a hostile presence seems to materialise. An invasion of simulacra in the form of balloon-like inflated smiley emojis is a metaphor for our fragile psychological balance threatened by anxiety and frustration resulting from daily migration on a multitude of platforms, populated by crowds of personal avatars each claiming their own amount of attention.