Marketing Interest
From the iconic and motivational ‘Just Do It’ by Nike to the self-affirming ‘Because I’m Worth It’ by L’Oreal, major brands have constantly found different ways of framing their products and their value proposition in ways that are intended to pique our interest in their products.
Slogans and the vast amounts of money invested into branding campaigns play a significant role in making us feel better about ourselves and they speak to a void we feel in our lives.
The use of real Singapore 50-dollar bank notes (valued at approximately US$210 in total) as a key material in this artwork is symbolic of how money is always used to generate interest.
While the money used in this art piece may not be generating cents of interest in the bank, its existence as an art piece should generate interest among a larger audience about the message and influence brands have over us as individuals and how money is used to generate interest.
The Cent Symbol in the centre of the frame represents that interest brands have in positioning their products as items of desire to fill the voids we have in our lives.
This art piece contains the following bank notes:
4ML911544, 4ML911546, 4ML911551, 4ML911554, 4ML911558, 4ML911559
This piece belongs to a series of artwork where the artist explores the use of physical money as a medium in the creation of art, to convey specific emotions and messages through the interest it garners, while searching for a way to make use of the guaranteed value of money, a vehicle to measure what the value of a good idea is, when executed in art form.
Great care has been taken in the execution of these art pieces in order to preserve the integrity of the notes so as to ensure that the material value of the art pieces is immediately visible to the audience.
After viewing each of the pieces, the audience will be invited to indicate a dollar value to each of these pieces, from which we would then ascertain the ‘appreciation’ in value from its original material existence.
Slogans and the vast amounts of money invested into branding campaigns play a significant role in making us feel better about ourselves and they speak to a void we feel in our lives.
The use of real Singapore 50-dollar bank notes (valued at approximately US$210 in total) as a key material in this artwork is symbolic of how money is always used to generate interest.
While the money used in this art piece may not be generating cents of interest in the bank, its existence as an art piece should generate interest among a larger audience about the message and influence brands have over us as individuals and how money is used to generate interest.
The Cent Symbol in the centre of the frame represents that interest brands have in positioning their products as items of desire to fill the voids we have in our lives.
This art piece contains the following bank notes:
4ML911544, 4ML911546, 4ML911551, 4ML911554, 4ML911558, 4ML911559
This piece belongs to a series of artwork where the artist explores the use of physical money as a medium in the creation of art, to convey specific emotions and messages through the interest it garners, while searching for a way to make use of the guaranteed value of money, a vehicle to measure what the value of a good idea is, when executed in art form.
Great care has been taken in the execution of these art pieces in order to preserve the integrity of the notes so as to ensure that the material value of the art pieces is immediately visible to the audience.
After viewing each of the pieces, the audience will be invited to indicate a dollar value to each of these pieces, from which we would then ascertain the ‘appreciation’ in value from its original material existence.
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