Buy In Bleed Out, 2011 - 2015. Dimensions: 3.30 meters x 2 meters. Materials: Approximately 20 pints of the artist's blood on canvas.
Using blood for it's connotations of worship Maxwell has payed homage to the altar of brands and has physically turned himself into his logo. The logo itself originates from a simple set of marks which Maxwell has been drawing since he was a child. Taking those primal marks and redesigning them into his logo is an act of commodifying his own innocent expression.
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Using blood for it's connotations of worship Maxwell has payed homage to the altar of brands and has physically turned himself into his logo. The logo itself originates from a simple set of marks which Maxwell has been drawing since he was a child. Taking those primal marks and redesigning them into his logo is an act of commodifying his own innocent expression.
Inserisci commento