Electra

Electra

, Idee
Individuality and uniqueness are relentlessly subsumed into the common, the accepted, and the understood as living habits, practices and behaviors advance into a digital age. Custom made, namely, "bespoken", as metaphor for eccentricity and personalization fades from the concept of singular identity. Emotions are regulated and modulated to fit standards of consensus. Sameness becomes a virtue.

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