Fotografia Digitale, Politico/Sociale, Tecnica mista, 96.7x50.8cm
This is an image from my project entitled: "This Is The Beginning Of The End Of You”. The theme focuses on people all over the world who are continually manipulated and exploited by a wide array of interests and factions, e.g. here, the influence of advertising and fashion. Constantly behaving as if on stage demonstrating who they want to be, are expected to be, or others believe them to be, they are convinced that up-to-date costumes, i.e. distinctive clothing and related accoutrements, are required. By overstating the value of physical appearance, they remain distracted, even divorced, from the process of understanding who they really are, endlessly engaging in a futile effort to cement contrived “looks” into the multidimensional foundation of their personal identity.
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