Biografia
Rina Dweck is pleased to present Project Face, a yearlong social media exercise in which the Brooklyn-based artist diligently shot 365 self-portraits for her Facebook page. Her body of photographs ranges from the macabre to the testimonial, reflecting her fascination with pop culture, voyeurism, media, and classical portraiture.
A painter and makeup artist, Dweck’s usage of one canvas, her own face, reveals the way in which one artist can create a narrative through disguise. Through the application of makeup, outlandish fashion, and the usage of props, Dweck conjures up scenarios rife with allusions from history and pop-culture. Her works stand alone as individual self-portraits, but come together most fully as a whole, confronting the viewer with the intricate, almost meticulous, nature of both a daily and a yearlong process.
Paralleling our cultural changeover into the technological age, Dweck exclusively used her iPhone to photograph, manipulate, and deliver her self-portraits for Project Face. Staying true to her cyber medium, Dweck launched her yearlong project in May of 2011 on Facebook, where she posted a new profile picture each day and viewers could tour her virtual gallery and fan page.
Dweck describes Project Face as a journey in personal self-education, and an examination of what goes into documenting a day-in-the-life combining costume and technology. Now complete, her works exist both on her profile page and on gallery walls. Her work is at once interactive, inviting viewers to explore the constantly changing landscape of both her Facebook page and her face. As such, Dweck makes it clear that the borders between art in real life and art in social media are both open and interchangeable.
Dweck was born in Brooklyn, NY in 1976 into a traditional Jewish background. She went on to study studio art with a focus on painting at New York University and received her B.S. in 1998. She continued painting at the Green Studio under the direction of Diane Green from 1999 to 2010. Dweck is a certified makeup artist and has worked in television production. She currently lives in Brooklyn with her husband and three children.
