Biografia
Experientia is an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.
People are our key reference point. They guide us when we conduct research, develop creative strategies, create solutions, design prototypes and test results.
Experientia was founded by four partners - Pierpaolo Perotto, Mark Vanderbeeken, Michele Visciola and Jan-Christoph Zoels - who each have between fifteen and twenty years of professional experience. They have all lived and worked abroad and contribute a very complementary skill set to the company. Our team further consists of experts in experience modelling, design, technology and usability, with particular expertise in anthropology, sociology, cognitive psychology, information architecture, interaction design, industrial design, and computer science.
To design valuable user experiences, companies have to understand how users really live their lives, now and in the future, and to design new products and services that address these insights. Experientia concentrates its activities on five areas, all driven by a total attention to the end-user, the person that is at the heart of what we do. They are the following: foresight (research and development of people-centred innovation scenarios), understanding (in-depth analysis of people’s needs through qualitative research methods such as ethnographic observation and contextual inquiries), design (people-centred strategies, concept and design development), prototyping (iterative prototype development from paper to video to software and hardware) and testing (comprehensive user testing).
Experientia’s client roster features Italian and international clients, such as Alcatel-Lucent, Blyk, Condé Nast, CVS Pharmacy, Expedia, Ferrero, Fidelity International, Haier, Intesa SanPaolo bank, Kodak, Logitech, Max Mara, Microsoft, Motorola, Nokia, Research in Motion, Samsung, Sitra, Swisscom, Toncelli, Tre Spade, Unicredit and Vodafone, as well as some public institutions such as the Region of Piedmont, Italy and the Province of Limburg, Belgium.
