Biography
Born in Verona, where he graduated in Art, he currently lives and works in Milan.
He has been working for ten years as art director for some of the most important international agencies, such as Ted Bates, Spade and Archer, Compton Dupuy, Saatchi & Saatchi. In this period he realized several advertising, some of which selected and published in the Annuals of the Art Directors Club.
Driven by his passion for photography he started a studio in Milan.
Important creative agencies asked him to realize the photographic content of brand campaigns such as Alessi, Barilla, Bulgari, Damiani, Campari, Conte of Florence, Fratelli Branca, J&B, Lacoste, Montblanc, Panerai, and Rolex.
He is specialized in Still life photography, and his artistic background influences his work aiming at reaching a perfect aesthetics. Throughout the years, Raffaello Benedetti Brà transferred such research of beauty from the professional plan to the artistic plan.
In the photographs that I realize, reality is transformed through a rigorous work on objects; the choice, the juxtaposition, the description, and the light, never emerge from the logic of reality, but from personal inner visions.
In my work, every object wants to be protagonist, no matter how far or close it is from the focus of attention.
Every object embeds juxtaposition, proximity, or distance in relation to other objects. They are taken out from their regular context and their normal function. They make it to the scene in an indefinite space, where they acquire new symbolism that can be interpreted in many possible ways.
The intention of my work is to evoke silence, calmness, wait, emptiness, disquiet, mystery, and beauty… the graceful state of a poetic moment.
Because of these characteristics, the photographs are closer to paintings than to pictures, even if they are realized employing photographic gear and almost non-existent post-production. The result comes from the shot, with slow steps and many variations.
In order to obtain the composing synthesis, during the composition I take away and replace the objects until every single one becomes irreplaceable.
The aim is to reach an atmosphere that is filled with the austere essence of the objects – where nothing can be added or taken away because every object becomes necessary.
