Biography
Barbara Pietrasanta was born in Milan and got a degree in sculpture at Accademy of Fine Art of Brera.
In 1984 she moved to New York where she began work on her personal art project, stimulated by visiting and living in this multi-racial city with all the contradictions of its social fabric. Following that she set up the Anyway Advertising Agency in Milan and is still its Creative Director today. She has exhibited in New York, San Francisco, Zagreb, Dubrovnik, Barcelona, New Delhi, Mumbay, Kolkata, Jaipur, Milan, Rome, Turin, Parma and many other Italian cities. Main exhibitions: “Cross Polynations” Teatro dal Verme (Milan), Villa Ghirlanda, (Cinisello Balsamo-MI), Stendhal Gallery, Ambassador Gallery and Marconi Institute (New York), Frank V.De Bellis Collection (San Francisco), Artissima (Torino), Italian Institute of Culture (Zagabria, Delhi), Ist. Dante Alighieri (Dubrovnik), Cvainer Gallery (Pola), Jaipur International Festival (India), Visual Art Gallery e Arpana Gallery (Delhi), Habiart Art Centre, Kolkata. Barbara has realized several artistic installations for National Exposition as Pitti in Florence. She has painted frescos in USA using an original technique as well as murals in many public buildings and was invited by Christie’s to do a charity contemporary art installation ‘Red Windows’, with other famous international artists. She was also invited by Unicef to take part of a group show in New York for the “Save the planet” initiative. Barbara recently completed a cycle of frescos of the Via Crucis for the Sacra Famiglia Church in Cinisello Balsamo, Milan and a riproduction of it in Parroquia Jesús Divino Maestro, Huacho Perù
One of his works is actually in the collection of Permanente’s Museum of Milan. Two of her paintings are in the artistic heritage of the Milan Provincial Council and one of her scultures is part of “Farnesina’s Collection” in and in the permanent exhibition at M.I.M.A.C. (International Museum of Marian Arts), in Mud Messina, in the Picture-Gallery of Tricase (Lecce) and in the Town Hall of Modica (Ragusa). Several times she has been member of Artistic Commission of the Museum La Permanente in Milan. She teaches Art Direction at the Istituto Europeo of Design of Milan, cooperates with Politecnico University of Milan and she teaches “Advertising Design” at ZhongGuan Vocational Training School of Shanghai, China. She has recently published the book “L’ideogramma al neon” Advertising, comunication e lifestyle in China, by Lupetti Edizioni.
Actually is member of Board and Vice President of Foundation Triennale Design Museum Milano. She is also member of board of Fundation Achille Castiglioni and artist Board member of Institute for the fine arts and exhibition Permanente ofMilan.
She has been nominated Ambassador for the "Italian Design Day" organized by the Ministry of Foreign Affairs, the Ministry of Cultural Heritage and the Triennial for 2017 with destination Egypt and for 2018 with destination Shenzhen and South China.
He lectured on Italian design at Helwan University and Ain Shams University in Cairo, Egypt, and at Xiamen University of Journalism and Communication, China.
He was part of the international jury of the Shenzhen Design Award for the 2018 edition
