Biography
Altrosguardo is a collective that was born in Ferrara from an idea by Mara Melloncelli and Mattia Menegatti to promote the philosophy of reuse in art and design.
Working on the imagery on perception and on an emotional, re-conceptualizes the elements with new functions and meanings.
The concept is to recover the stories, gather what you can bring back to life, with particular attention to the past, to rework and re-contextualization.
It’s lateral design whose purpose is to reach results exempt from any rigid and traditional logic model.
It's a different design. It's not a synonymous of industrial design, but of projects' identity, expressive experiences, a semiotics analysis of objects.
It's art that flows from the everyday life into the everyday life that gives and takes away shape to the human experience.
