Workshops , Italy, Milano, 19 February 2010
Viral Video Revolution is presented by world-renowned
commercial, viral and music video director Alex Orlowski, is open to media
professionals and students, agency creatives, anyone in fact who’s interested
in learning how to produce and shoot a viral, whatever their current audio
visual skills level.
Overblown budgets and crews are a thing of the past. Guerilla filmmaking with whatever is on hand is more likely to speak to an audience that’s wise to advertising and pr tactics.
Advertiser and agency interest in viral video in the
United States is growing quickly, with 70% of ad-agency and media-buying
executives planning to increase budgets for viral video marketing in 2010. And
yet agencies in the East Europe aren’t capitalizing on the low-cost organic
growth and brand awareness that virals offer.
The 3 days workshop will teach you how to:
develop the succeful and engaging structure that will not bore the audience and will call to an action for example go on another website or spread the viral it self , how to develop a strategy to make your viral helpful to sell a product or to create brand awrness. and of course how to Shoot, Light,and Edit, as well as basic notion of Post-Production (color correction for web) plus how to produce Stop Motion contents easly which will also be covered in the workshop .
Day 1
A brief history of viral marketing and Jay Conrad Levinson and the style
and structure of virals and the phenomenon of Internet Memes.
Director & Creative Style Analysis: Spike Jonze, Michel Gondry, Alex Orlowski, David Droga, Weathley, The Viral Factory London, Traktor.
Temporary suspesion of misbilief
Emotional and cognitive empathy applied to viral videos
professional amateurism
quick introduction to V-seo V-ses
(Video search engine optimisation and strategy)
Universl creativity and scenario agaisnt the internet prejudice .
Pets empathy ,cats dogs and hamster where to use it , when and why .
Remixability concept for internet memes .
Day 2
Cameras (different kinds) and how to best use them: Mobile phones, modern day Super 8. Intro to professional cinema cameras: crank up and crank down. Stop/slow motion using new programs that morph frames, basic lighting with professional foci/focus and home made. Interactive videos on youtube. Storyboarding and how to get the most out of production, casting, location and technical materials.
Day 3
How to choose the style and best techniques for your shoot. The importance of the “look” and color correction. Intro to traditional telecine and its evolution. Creative use of Final Cut and Adobe Premiere for color correction. How to give digital video the look and feel of film.
Using stopmotion programs. Shoot a viral.
Shoot a viral in teams of three with editing, color correction, post-production.
What we need from you:
Your undivided attention for 3 days, minimal
audio-visual skills, preferably a laptop, and some kind of recording device: a digital
camera, video camera or in a pinch, even a mobile phone camera.
We’ll be using/teaching on:
Final Cut Studio 3, Premiere Pro, After Effects,
Motion, istopmotion 2.0, Dragon stop motion, Twixtor, Izotrope RX, Soundtrack .
Who we are:
Zink project is International collective of creatives and filmmakers based in spain and from about 5 years teaching with passion and
commercial, viral and music video director Alex Orlowski, is open to media
professionals and students, agency creatives, anyone in fact who’s interested
in learning how to produce and shoot a viral, whatever their current audio
visual skills level.
Overblown budgets and crews are a thing of the past. Guerilla filmmaking with whatever is on hand is more likely to speak to an audience that’s wise to advertising and pr tactics.
Advertiser and agency interest in viral video in the
United States is growing quickly, with 70% of ad-agency and media-buying
executives planning to increase budgets for viral video marketing in 2010. And
yet agencies in the East Europe aren’t capitalizing on the low-cost organic
growth and brand awareness that virals offer.
The 3 days workshop will teach you how to:
develop the succeful and engaging structure that will not bore the audience and will call to an action for example go on another website or spread the viral it self , how to develop a strategy to make your viral helpful to sell a product or to create brand awrness. and of course how to Shoot, Light,and Edit, as well as basic notion of Post-Production (color correction for web) plus how to produce Stop Motion contents easly which will also be covered in the workshop .
Day 1
A brief history of viral marketing and Jay Conrad Levinson and the style
and structure of virals and the phenomenon of Internet Memes.
Director & Creative Style Analysis: Spike Jonze, Michel Gondry, Alex Orlowski, David Droga, Weathley, The Viral Factory London, Traktor.
Temporary suspesion of misbilief
Emotional and cognitive empathy applied to viral videos
professional amateurism
quick introduction to V-seo V-ses
(Video search engine optimisation and strategy)
Universl creativity and scenario agaisnt the internet prejudice .
Pets empathy ,cats dogs and hamster where to use it , when and why .
Remixability concept for internet memes .
Day 2
Cameras (different kinds) and how to best use them: Mobile phones, modern day Super 8. Intro to professional cinema cameras: crank up and crank down. Stop/slow motion using new programs that morph frames, basic lighting with professional foci/focus and home made. Interactive videos on youtube. Storyboarding and how to get the most out of production, casting, location and technical materials.
Day 3
How to choose the style and best techniques for your shoot. The importance of the “look” and color correction. Intro to traditional telecine and its evolution. Creative use of Final Cut and Adobe Premiere for color correction. How to give digital video the look and feel of film.
Using stopmotion programs. Shoot a viral.
Shoot a viral in teams of three with editing, color correction, post-production.
What we need from you:
Your undivided attention for 3 days, minimal
audio-visual skills, preferably a laptop, and some kind of recording device: a digital
camera, video camera or in a pinch, even a mobile phone camera.
We’ll be using/teaching on:
Final Cut Studio 3, Premiere Pro, After Effects,
Motion, istopmotion 2.0, Dragon stop motion, Twixtor, Izotrope RX, Soundtrack .
Who we are:
Zink project is International collective of creatives and filmmakers based in spain and from about 5 years teaching with passion and
Comments 0
Say something