Exhibitions, Italy, Roma, 21 March 2017
Promotional Campaign for art and culture. I LOVE STREET MARGUTTA - Welcome Spring - March 21, 1017.

Tuesday, March 21, 2017 Project Editions Editorial presents in Margutta in Rome the second event I Love Via Margutta, titled Welcome Spring, with the sponsorship of the Lazio Region, the City of Rome and the International Association Via Margutta, coinciding precisely equinox spring. The event will take place from 11 to 21 hours, with a presentation and a toast at 18.
The goal of the Editorial Project, for thirty years committed to the culture, is to turn the spotlight on the famous Roman street known for its importance and historical worldwide.
The brand I LOVE STREET MARGUTTA, created by Publisher Roman, is absolutely simple, designed to create empathy and a common bond with all the people who have so far participated in the initiative, as well with those who will be able to get closer to the draft.
So far the results have been surprising and very positive. Anyone who was involved did so with heartfelt enthusiasm thanks to the particular originality of the proposal and dynamic communication.

The brand, repeatable, was also chosen to create new emotions and at the same time weave a story, making protagonists and testimonials all participants, direct interpreters in turn transmitted the message through an extraordinary chain of photo spread.
The shots started before last summer ranging from workplaces, bars, museums, from the city to the mountains, the sea, abroad from Italy, in short, a bit 'everywhere.
The project is to sensitize as many stakeholders as possible to discover this great little street in the heart of Rome, full of atmosphere, art, the stories of the characters who have visited and lived in time, they continue to love it and those who will start to know it and take it in the heart in the future.

Participating in the event the art galleries and shops of the street present invitation. Each operator independently sets up its own space exhibiting works by artists in group and solo exhibitions, or their products.

The first event was held at the Galleria Vittoria, December 21, 2016, esattame three months ago, in a festive atmosphere and great participation, always with the patronage of the International Association Via Margutta and in collaboration with the IADA Studio.

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