THE ARTIST TODAY: A NEW PROFESSIONALISM '.

The aim of the seminar: Practical advice to emerging artists and not.
Sunday, September 22 - from h. 10 to 19
Rapporteur:
Nicola Maggi, journalist and historian specializing in the art market, economy and culture of collecting, founder of the blog Collection at Tiffany's.
 
- The birth of modern art galleries and rules introduced in the market
- The rules of the primary market and the secondary market
- The Law on copyright (L.633/41) and the protection of works of art
- The Resale Right (DL118/2006) and its application
- Current Scenario of the art market in Italy and abroad and analysis of the supply-demand
- The application of the "Marketing" in the world dell'artbusiness
- Analysis of the 4 factors of Marketing-mix applied to the artist's: Product, Price, Promotion, Distribution
- Realise works: "Product-oriented" or "Market-oriented"? Analysis of what the market really requires
- The need to establish a brand and a style of its own
- The determination of the price of the work
- The promotion of the artist and the evaluation of the operators: galleries, dealers, fairs and collectors
- The professional CV and cover letter
- The identification and the relationship with the galleries with which to operate, and related contracts
- The use of press offices and presence in the media and magazines
- The navigation of the Web for business purposes: specialized sites and forums
- The artist and tax laws
Entry Fee € 120 + € 10 Brunch - For organizational reasons, confirm participation (by September 15): by telephone at 377.190.2076 from 15 to 19.
 
Collection from Tiffany: http://www.collezionedatiffany.com/