Not only spot ...

The Gloria Cinema in Milan is a particular movie. He decided to cut out commercials in its halls and insert video information of contemporary artists selected by assuming that, rather than padding the people waiting for the beginning of the film with commercial is better to inform presenting art and artists to make them known to a wider audience. Are hung in the foyer of the photographic reproductions of the highest quality and a video of the artist's work and in the halls, on the movie screen, the movie. This is the result highly appreciated:
http://www.multisalagloria.it/msgloria_artgalley/8ndexpo/index.html