Il mercante e la mela
We are witnessing a curious paradox: you can create endless copies of a work, but each one of them acquires its own authenticity, it becomes a brand new artwork.
And so here it is, the story of the merchant Pietro Mellini that, in 1474, is represented by Benedict Majano on a marble bust, sculpting his memory forever: from a 15th century marble, through a 19th century chalk , up to a plaster copy replicated in several specimens in 2012 and then voluntarily broken and restored as an exercise study. Two of these copies shall accompany an apple in a photograph reproduced four times at once.
The artwork, that has already been reproduced several times, is copied again introducing a new medium: photography.
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